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Air France Partner Announcement - American Express Platinum Card, Direct Mail

In partnership with the International Airline Program (IAP), Platinum Card members were offered a complimentary companion ticket. In addition, if they booked their trip before a specified date, they would be entered into the ‘Pleasures of Paris’ contest to win a trip for two to Paris. This package needed to feel really special. We achieved this with metallic inks on premium stock and designed it to feel like a VIP boarding package that slowly revealed this very privileged offer.

  • Role Art Director | OgilvyOne

  • For American Express Platinum Card

  • Type Premium Diecut Self-mailer

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