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response driven creative

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'Get Ready' - 3-Dimensional DM Pillow Box

'Get Ready' - DM Insert with Elastic band

'Get Ready' - DM Letter/Email

T-Mobile wanted to sell mobile services to small and medium businesses. We caught the attention of business decision makers by offering a FREE BlackBerry 8700g with registration for a 60-day trial in a package that asked prospects to ‘Get their thumbs ready’. Inside, recipients found a mini exercise band with an instructional card that illustrated how to get their thumbs in shape, because we were sure that once they tried it, they were never going to want to put it down.

  • Role Art Director | OgilvyOne

  • For T-Mobile/RIM

  • Type DM, Email

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