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'The smart little one' - Provacare Health, Trade Magazine Ad

Provocare was to be a new brand on the feminine care market. With two major brands already with a strong foothold on the consumer front, they needed to also capture the attention of doctors. The brand product advantage was clear; it treats two types of infection, inhibits recurrence naturally, and it is the smallest capsule on the market. We developed a powerful, yet simple, icon that delivered all these messages at once – the image of the capsule swaddled in a leaf with the brand product tagline ‘the smart little one’.

My Role: Copywriter, Art Director


  • Role Art Director + Copywriter

  • For Mentholatum

  • Type B2B Direct Magazine Ad

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