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'Serve Right. Serve Smart' Change Communication Campaign, Smart Serve Ontario, Trade Magazine Ad

'Serve Right. Serve Smart' Change Communication Campaign, Smart Serve Ontario, Trade Magazine Ad

'Serve Right. Serve Smart' Change Communication, Smart Serve Ontario, DM Letter to Owners/Managers

'Serve Right. Serve Smart' Change Communication, Smart Serve Ontario, DM Postcard Inserts

Smart Serve Ontario was launching a new website and online training program and needed to inform current owners/servers. The update was communicated via fullpage trade magazine ads and direct letters to establishment owners who were asked to inform their servers. We also recommended an opportunity to reach new servers through informational postcards.

In tandem, active registrants, owners and servers, needed to take action to transfer accounts to the new system. This required a series of change communication emails/letters. If interested, please make a request to read these letters/emails.


  • Role Art Director + Copywriter | Quizative

  • For Smart Serve Ontario

  • Type direct mail, email, brochure

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Customer Winback Campaign