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'Better Connected' Trade Magazine FSI

'Better Connected' B2B DM Letter

Better clinical care is the challenge at every hospital in Canada. Cisco wanted to introduce their Medical Grade Network information technology to enable patient caregivers to be more efficient and cost-effective. However, the introduction of new innovations into the healthcare system requires a long-term approach. This campaign was designed to initiate conversation with influencers and decision makers on the benefits of being ‘Better Connected’.


  • Role Art Director | OgilvyOne

  • For Cisco Healthcare Systems

  • Type FSI, Direct Mail

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