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response driven creative

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'Worst Roads' - DM Postcard Wave 1

'Worst Roads' - DM Postcard Wave 2

'Worst Roads' - DM Postcard Wave 3

'Worst Roads' - Landing Page

CAA wanted to get the public to voice support for improved funding for safe roads across the province. We did this by sending out a 3-part postcard campaign showcasing unique photos of traffic accidents. Readers were asked to take action by going to a website where they could send a quick e-card to their local Mayor and vote on Ontario’s worst road. Results of the vote were posted along with number of deaths, injuries and collisions.


  • Role Art Director | OgilvyOne

  • For CAA

  • Type Direct Mail Response

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