'Worst Roads' - DM Postcard Wave 1
'Worst Roads' - DM Postcard Wave 2
'Worst Roads' - DM Postcard Wave 3
'Worst Roads' - Landing Page
CAA wanted to get the public to voice support for improved funding for safe roads across the province. We did this by sending out a 3-part postcard campaign showcasing unique photos of traffic accidents. Readers were asked to take action by going to a website where they could send a quick e-card to their local Mayor and vote on Ontario’s worst road. Results of the vote were posted along with number of deaths, injuries and collisions.
Role Art Director | OgilvyOne
Type Direct Mail Response