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response driven creative

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'When it Counts' - Information and Advocacy, Print Concepts

'When it Counts' - Emergency Road Service, Print

'When it Counts' - Travel Services, Print

'When it Counts' - Information and Advocacy, Print

CAA is the leader when it comes to emergency roadside assistance, but competition was growing in the marketplace as similar packages were being offered free with purchase at auto dealerships. It was time to make sure people were aware of the complete value of membership with CAA. This includes programs in insurance, travel, advocacy, as well as emergency roadside assistance. This campaign concept introduced the tagline ‘When it Counts’ and communicated their support in each of these areas.


  • Role Art Director | OgilvyOne

  • For CAA

  • Type Direct Magazine Print Spread

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