paper to pixels

response driven creative

paper to pixels

Grow more than wealth – Canada
Double-page print ad

Grow more than wealth – Global Business
Double-page print ad

Grow more than wealth – Canada
Double-page print ad

Grow more than wealth – Canada/Asia Pacific
Double-page print ad

Grow more than wealth – US
Double-page print ad

In 2016, RBC Wealth Management shifted to a new brand promise to better reflect the sensitivities of their High Net Worth and Ultra High Net Worth clients. They needed a new series of imagery and language to convey this new brand promise – ‘Grow more than Wealth’.

We cast faces that spanned borders and generations and created a mood aimed to capture a sense of calm, wellbeing, optimism and confidence. Extracted from the RBC brand secondary colours, the palette is subdued, light, and natural while clearly maintaining RBC’s ownership of blue in the big banks sector.


  • Role Design Director | RBC Wealth Management

  • For RBC Wealth Management

  • Type Brand Photography

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